WE ARE LIVE! RECRUITMENT KICK-OFF SEPTEMBER 2023  

We were thrilled to kick off recruitment on the 5th of June. We've received 1,035 places across the HCI and Springboard+ initiative for our programmes across four high-growth industries: Food Science, MedTech, Pharma, and Digital. And guess what? We're already off to a blazing start! In just one month, we've received 525 accepted applicants.  

PROGRAMME PRESENTATION 

Every Tuesday for the last couple of months, all our programme managers have been giving an overview of enrollments and outcomes of their designated course from recent intakes. This is a great way to gain a deep insight and understanding of all of the courses, what type of student typically sign up, what works and doesn’t work and allows the team to share their experiences with everyone. It is a great way to not only learn from others on the process but a way to gain further knowledge of all of Innopharma Education's offerings.  

For each course, the programme lead discussed a recap on Sept 2021 and Jan 2022 employment and academic outcomes, programme total numbers, demographics, employment updates, academic updates, student success stories and finishing with a withdrawal break-down. Well done to all the programme managers for all the hard work gathering the statistics and analysing each individual student. All this data is very helpful as we embark on the next intake.  

See some highlights in the images below. 

LIMERICK JOBS EXPO

Thanks to the team who attended the Limerick Jobs Expo on Saturday – there were 7 of us there and we were all very busy.  A big welcome to Claire McAuley who has joined our team in Limerick having completed Higher Certificate in Process Technology – she certainly got thrown in at the deep end on Saturday and more than coped well with it – well done Claire. 

There was a very busy footfall and we also availed of the opportunity on seeing a queue in the corridor for ‘Career Coaching’ to get a table in that room and definitely we identified potential students or candidates for the TS team that we then re-directed to our team on the stand.  

This was definitely the busiest of these Expo events that I have ever attended – it will be most interesting to see the conversion numbers I know there were lots of enquiries which we can report on once we have processed etc.  I know Anne also secured a Canteen session with Teleflex Medical which is another great outcome.   

Following on from this we have  Open day happening  in Limerick  & in Galway and have a number of company visits occurring  in Galway, Limerick & Athlone which will hopefully result in more applications for our programmes commencing in September. 

In partnership with Wolfgang Digital, we been nominated in the Global Search Awards for best integrated campaign! We're absolutely delighted to have been nominated on a global (!) level - especially given this is our first ever GSA entry for team Innopharma Ed!! Thanks so much to you all for working on the campaign with us throughout the year, it's an amazing joint achievement.

The winners will be announced soon, but fingers crossed we get to bring home another trophy for the shelf! But even if we don't, it's an achievement already to be recognised, especially given we're up against some of the biggest global network agencies in the world in this category.

INNOPHARMA EDUCATION ARE EUROPEAN CHAMPIONS

In partnership with Wolfgnag Digital, we WON the Best Integrated Campaign Award at the European Search Awards in May!!! It is great to receive international recognition for our work. What's really made us proud of this award in particular is that this is a really competitive category and very hard to win. There were 11 other finalists for this category, with 2 of them being other Wolfgang clients. So, we're extremely proud to be doing some of our best integrated digital marketing work with WG.

MARKETING UPDATE

This intake we have made the move to new email campaign platform and seen great results. We have also switched to the Innopharma Education team writing content in Feb which have been some of the best performers! The blogs written by the team constantly make an appearance in the top 10 blogs of the website. The 2 below are the star performers in terms of bringing in new traffic!

Blog Highlight:  We're also competing against some strong websites and often outranking them on the SERP. The best example is the blog on Digital Transformation Consultants that outranks all The Big 4 companies, who actually offer Digital Transformation Consultancy as a service! I think it's a huge win for our SEO-content strategy and a testament to the authority we have built up through our pillar-cluster approach.

Email engagement has never been better with the move to Klayvio! This platform also allows for more accurate reporting and segmenting of lists so that we are not spamming leads or students and they are receiving relevant information to the course that they applied for. Our engagement rates have never been better - Klaviyo is truly turning out to be a game-changer for us. Open rates are at an all time high, trending upwards of 40% on average!

With high engagement from both the blogs and emails, which is nice to see, but there is nothing better than the engagement translating to conversions. In June, email matched the conversations driven by Paid search and had the highest conversion rate amoungst all channels! These are also leading to increased registrations in our Webinars and Open Days.

We are continuing to build on this performance but it great to see the results to date. After changing our digital strategy we are seeing higher quality leads coming through which is extremely valuable.

MAY EXAMS 

Limerick  & Athlone :  We had 150 students sit exams in May  and 53 of those have now  completed   their L6 Pharma / L6 HC .  On the last eve we celebrated with some light refreshments (personalised cupcakes !!!  which went down a treat with all of them .  There was a great buzz and  the majority of them  were  eager to discuss their plans for  academic progression  onto the L6 HC & L7 Programmes with us

Noreen Hourigan our L6 Pharma Class Rep was also presented with a lovely gift from her fellow classmates which was so lovely to see and to hear from the class how she has helped and guided some many of them to get through the programme.   

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EVENTS

Dublin Open Day 17th 

The Open Day hosted by Innopharma Education in Sandyford on the 17th of June was an exceptional success. The event generated an impressive turnout, attracting a multitude of enthusiastic individuals eager to explore educational opportunities. The atmosphere was filled with a great buzz as prospective students engaged in conversations, sought information, and interacted with the team. The Open Day proved to be highly fruitful, resulting in a total of 75 leads from interested individuals. Since the event, four of these leads have progressed to become applicants, and one is currently pending confirmation as a new student. It was truly gratifying to meet and connect with potential students, and we look forward to welcoming them to Innopharma Education's exciting learning community. 

Intreo Multi Sectoral Recruitment & Training Fair 

Alex and Jennifer attended for the the intero Multi-Sectoral Recruitment and Training Fair in Blanchardstown Shopping Centre in mid-June. 

Webinar Kick-off 
 
We are thrilled to announce the successful kick-off of our webinar series! We were delighted by the tremendous turnout and engagement from our valued audience. The topics covered in the initial webinars were progression opportunities, Springboard+ course announcement, Digital courses and our Medical Device courses. Thanks to everyone who has joined us for these great sessions and to all the team for the hard work presenting and for support. The upcoming sessions include: 
Certificate/ Undergraduate Courses Overview: 25th July  
Food Courses Overview: July 27th 
All Courses Overview: August 16th  

EXCELLENCE IN LEARNING AWARD

Great news - we got shortlisted for the panel stage for Learning & Development awards- thanks for all the help with the submission!

BLOGS OF THE QUARTER

We believe in delivering top-notch content to our valued readers. That's why we are thrilled to share that every month, Wolfgang, crafts four informative and engaging briefs for our blogs. To ensure you receive the most insightful and expertly written content, we ask four of our industry experts to bring these briefs to life through their exceptional copywriting skills.

Last quarter’s blogs were nothing short of remarkable! We covered a diverse range of topics, from cutting-edge innovations in the industry to effective strategies for professional growth. Here's a quick recap of some of our standout blogs from last month:

We're incredibly proud of the performance of these blogs and the impact they have had on our readership. Not only do they bring leads through the funnel, but they put is in a leadership position for the life science industry.

Stay tuned for the upcoming blogs, as we continue to bring you fresh perspectives, expert knowledge, and captivating content! Remember to follow us on social media to stay updated with our latest blog releases and other exciting company news!

Thanks to everyone who contributed over the last quarter and for all your support. The blogs wouldn’t be possible without you.

INNOPHARAM MICROCREDENTIAL PROGRAMME

A European forum on Microcredential’s was attended by Sandra organized by Knowledge Innovation Centre this quarter. This brought a number of European colleges together to review the growth in microcredential programmes, the governance of qualifications and how colleges are meeting the demands of industry through such short programmes.

From an Innopharma Education perspective we now have our second microcredential programme up and running since May 2023 in conjunction with Louth Meath ETB with 2 additional programmes being scheduled for September.

In May, we had over 400 students sit exams across 6 TU Dublin programmes from Certificate to Masters Level and 2 Innopharma Education Programmes. That's a total of 8 programmes across 4 locations: Dublin, Limerick, Cork, Athlone. Well Done to everyone who organised this successful exam period.

It was a great success with over 150 completing successfully and graduating with their QQ-accredited qualifications.

ANN’S PODCAST

Ireland's life sciences sector directly employs over 50,000 people across medical devices, pharma and biotechnology and exports exceed €45 million annually.

Listen below as Ann Ryan (Flavin) discusses the opportunities to progress your career within these thriving sectors. Listen here. 

The International Job Support Team are working hard with our International Students. We currently have 568 students in process throughout the programmes. They provided intensive job search supports to our International students to assist them in securing employment in the Biopharmaceutical, Pharmaceutical or Medical Device sector post qualification.  This involves an intensive three step coaching and mentoring  programme that is built into the timetable for completion during the course of their academic studies.  See graphic for students per cohort.